Новая жизнь. Web-студия Татьяны Самойловой.

Resuscitation and the reincarnation of complex corporate sites

Опубликовано Авг 17, 2011 в Blog-English



‘Turnkey Websites’, Resuscitation and Reincarnation sites, Service, Support, Optimization, Promotion in search engines



 

Part One. Preamble.

Question: what to do with the corporate site, which is obsolete and no longer make money and enjoy it?
A: The site must be urgently reincarnate, optimize, and secure it with modern functionality, and then give professional service, support and site promotion in search engines.

Part Two. Diagnosis.

Question: how do you know that the site is «sick»?
Answer: look at your corporate site, as it were from the side, as though someone else’s eyes:
Satisfied with the design or nauseated from it already? Change!
Functional and comfortable with navigation or even you yourself are not clear and uninteresting? Change!
Spending on the promotion of a site larger than one would get? Change!
What you write your visitors use? How often do with your website for you to come to business contacts, how often does the site encourage the conclusion of business transactions? Oh, do not write? And there is no conversion of visitors into customers? Nightmare! Urgently to change the whole concept of communication with the users!
And so on …
And do not forget to pick up on the site and analytics to measure basic seo-position on your site.
— What are the trends of visits and pageviews?
— What are the dynamics present in the index pages of search engines?
— What are the growth rates puzomerok TIC and PR?
— As for the recent increase in the representation of your site pages in the top mid-query search engines?
If at least one of these questions you answer — «there are no positive changes» (and even more so, if found negative trends) — Everything!

We must not tarry! Your site is more dead than alive! Urgently to the emergency room!
From there, your site will come as new in the truest sense of the phrase.

Because there was not only revive, but also breathe into it new life and a strong full-blooded. That is, your site will be revived and reincarnated.
Everyone will help heal a good team of professional, intensive care reinkarnatorov sites Studios Tatiana Samoilova!

Part Three. Treatment.

Question: how is it done?
Answer: It is better once to show than ten times to explain scientifically educated words.
As an example, consider the process of resuscitation and the reincarnation of a corporate site http://sibvtormet.ru, belonging to the Association processing improve the entrepreneurship «Concern SibVtorMet.»
He was such externally:

And this is the internally:

Dusherazderayuschee spectacle for the site of a large company: attendance 10 people a day, a single page in the top of the SERP, the zero conversion of visitors. Plus everything else, this site has been samopisnaya (on knee) administration system (content management system) is very uncomfortable and has a zero search engine optimization.
The site was near death and had to be rescued. Our team rolled up the sleeves. Have been identified all bottlenecks site. After that was drawn up a detailed plan of salvation, which was agreed with the customer and approved by them.

First and foremost, we developed a new concept reinkarniruemogo site.
Our web designers have been invited to several design options for customer, described by the following linguistic structures:

· Words describing the site design — power, reliability, metal, technology, ecology;
· Words describing the style of the site — a solid, fashion, tech, innovative, stylish, modern.

In parallel, work began on our web programmer on a content management system (CMS) or «engine» of the site. Choice was the «engine» WordPress, which allows you to build up the structure of sites due to the large architectural building the engine.
Pros of WordPress:
1. Easy administration panel.
2. Easy to install and manage.
3. A large number of ready-made templates, plugins, extensions, allowing to increase the power and functionality of the site.
Were installed, configured and tweaked:

  •     template Elegant Themes, which has a powerful set of functions from combinatorial design elements to an effective and elegant color palette support;

 

  •     Plug-ins and extensions (add-on programs) for:

    — Correct multilanguage site (WPML Multilingual CMS),
    — Display basic site statistics in the backend (Count Per Day),
    — Generate correct and custom site map (Dagon Design Sitemap Generator Plus),
    — Asynchronous compatibility with Analysis Services in Google (Google Analytics),
    — SEO-set support (for search engine optimization) (Platinum SEO Pack),
    — Generate valid XML-sitemaps for search engine Google (Simple Google Sitemap XML),
    — The generator and editor of tags (labels), and relink records pages output for users of similar records (Simple Tags),
    — Sending the correct hosting server mail via the contact form on the site (Configure SMTP),
    — Insert cards Google (XML Google Maps),
    — Different display relevant information for Russian and English versions (Dynamic Widgets),
    — Anti-spam (Akismet) and many other important and necessary programs.

SEO-copywriter has developed a semantic core, and prepared for the actual content of the subject site. Developed an individual program of search engine optimization. Prepared statistical and analytical support site
Translator made a translation of content into English.
Coder whole thing assembled and carefully prescribed in the XHTML document and stylesheet CSS.

Site breathing and began to live a new life.
And our team was taken into care, careful monitoring and prevention of health, ie maintenance, support and promotion.

Part Three. Recovery.

A little over a month …
On the site today http://sibvtormet.ru — is:

  •     Multilingual Site: English and Russian version.

 

  •     An elegant home that has a great informational value to visitors.

 

  •     Three sidebars to the main page: top, side and bottom.

 

  •     Output in the footer of licenses and background information.

 

  •     Top and bottom menu of the site.

 

  •     Automatic slider with descriptions and thumbnail images of records.

 

  •     Forms of rapid communication. Search. Interactive widgets.

 

  •     Built-in video players.

 

  •     Formal thumbnail images.

 

  •     Subscribe to RSS.

 

  •     Integration with social networks.

 

  •     Built-in Google Map.

 

  •     Image Gallery, which has a handy slider to view and click through topics.

 

  •     Inside pages: easy change of design for each page: the background color, texture, and fonts. Two columns. Right sidebar.

But what happened this month with the most important performance indicators website.

1. Site traffic has increased by more than 4 times.

2. The site is in the top (1 page SERPs four search engines) for all basic key demands.

3. Search engine Yandex indexed 343 pages of these 179 pages an uploaded search. The absolute Top (3 first place on 1 page Google Yandex) on the key demands is a 21 pages site http://sibvtormet.ru

 

4. Users actively subscribe to the RSS-feed and use the feedback form.

 

5. Through the site, entered into contracts for exports of steel products.

 

Part Five. Good zdorovichka your site! Look at the gallery site, made ​​by Studio Tatiana Samoilova.

 

 



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